# LMK.today

> LMK.today is a free universal wishlist and registry platform. Users create wishlists from any online store, share one link, and get automatic price tracking across 1,000+ merchants.

- [Full documentation](https://lmk.today/llms-full.txt): Extended version with all pages, collections, and structured data details

## Core Pages

- [Homepage](https://lmk.today): Free universal wishlist & registry with price tracking
- [How It Works](https://lmk.today/how-lmk-works): Overview of registry, wishlist, and price tracking features
- [Browse Products](https://lmk.today/products): Search and browse products from 1,000+ stores with real-time pricing
- [Deals](https://lmk.today/deals): Current deals and price drops across merchants
- [Categories](https://lmk.today/categories): Product categories for browsing and discovery
- [Collections](https://lmk.today/collections): Curated product collections for different occasions
- [Merchants](https://lmk.today/merchants): Directory of 1,000+ supported retailers
- [Chrome Extension](https://lmk.today/extension): Free browser extension for one-click saving and price checking

## For AI Agents (MCP + Feeds)

LMK exposes an agentic commerce surface so AI assistants can search, compare, and recommend products. Every product link resolves to an LMK product page.

- [AI Tools & MCP](https://lmk.today/mcp): Human + machine docs for the MCP server and feeds
- [UCP Manifest](https://lmk.today/.well-known/ucp): Machine-readable capability + endpoint manifest
- MCP endpoint: `https://lmk.today/api/ucp/mcp` (Model Context Protocol, streamable HTTP)
- Tools: search_catalog, get_product, compare_prices, get_price_history, get_deals, get_popular_products, get_trending_products, get_gift_ideas, list_collections, get_collection
- Feeds: [products](https://lmk.today/feeds/products.jsonl), [deals](https://lmk.today/feeds/deals.jsonl), [popular gifts](https://lmk.today/feeds/popular-gifts.jsonl) (NDJSON)

## Use Cases

- [Wedding Registry](https://lmk.today/how-lmk-works/wedding-registry): Free universal wedding registry from any store
- [Baby Shower Registry](https://lmk.today/how-lmk-works/baby-shower-registry): Free baby registry with price tracking
- [Birthday Wishlist](https://lmk.today/how-lmk-works/birthday-registry): Birthday wishlists with gift claiming
- [Holiday Wishlist](https://lmk.today/how-lmk-works/holiday-wishlist): Holiday gift lists with price alerts
- [Holiday Gift Guide](https://lmk.today/how-lmk-works/holiday-gift-guide): Curated gift recommendations
- [Housewarming Registry](https://lmk.today/how-lmk-works/housewarming-registry): Home essentials registry
- [Price Watch List](https://lmk.today/how-lmk-works/price-watch-list): Personal price tracking for any product
- [For Creators](https://lmk.today/how-lmk-works/for-creators): Wishlist tools for content creators and influencers
- [Vision Board](https://lmk.today/how-lmk-works/vision-board): Visual inspiration and product curation
- [Rewards List](https://lmk.today/how-lmk-works/rewards-list): Track desired rewards and milestones

## Key Facts

- 100% free to use — no premium tier, no hidden fees
- Works with any online store (Amazon, Target, Walmart, Etsy, and 1,000+ more)
- Automatic price tracking and price drop email alerts on all wishlist items
- Built-in gift claim system prevents duplicate gifts
- Chrome extension for one-click product saving from any website
- Real-time price comparison across multiple merchants per product
- Privacy controls: public, unlisted, or invite-only wishlists
- Founded in 2024

## Structured Data

Pages include JSON-LD: Product (with offers/pricing), BreadcrumbList, ItemList, Organization, WebSite with SearchAction, and FAQPage.

## Blog

- [LMK.today Blog](https://lmk.today/blog): Product updates, shopping guides, and gift-giving tips

## Company

- [About](https://lmk.today/about): Company mission and team
- [Contact](https://lmk.today/contact): hello@lmk.today
- [Help Center](https://lmk.today/help): Guides and support
- [Privacy Policy](https://lmk.today/privacy): Data handling and privacy
- [Terms of Service](https://lmk.today/terms): Usage terms
- [Affiliate Disclosure](https://lmk.today/affiliate-disclosure): How we earn revenue