Never Overpay.
Always Get the Best Price.

What is LMK.today and how does it work?

LMK.today is a free online gift registry and price tracker app that helps you create wishlists from any store while ensuring you always pay the best price. We track prices across 1,000+ merchants including Amazon, Walmart, Target, Best Buy, and more. When you add products to your wishlist, we automatically monitor prices 24/7 and send you instant email alerts when they drop.

Browse our curated product catalog with real-time pricing from thousands of stores, or install our free Chrome extension to add items from any website with one click. Every product gets compared across multiple retailers so you never overpay.

Is LMK.today really free? How do you make money?

Yes, LMK.today is 100% free to use forever. You can create unlimited wishlists, track unlimited products, share with unlimited friends and family, and use all our features without ever paying a fee. We earn a small commission when you purchase products through our affiliate links, but this never affects the price you pay—you always get the same price (or better) than going directly to the store.

We partner with Affiliate.com to search 15,000+ merchants globally in real-time for the best prices and availability. This powerful integration allows us to show you buying options from thousands of retailers including Home Depot, Macy's, Etsy, Wayfair, and many more—all while keeping the service completely free for you.

We're also Amazon Associates, which helps us provide comprehensive price tracking on millions of products. Our business model is simple: when you find a great deal and make a purchase, we may earn a small commission at no extra cost to you. This supports our mission to build the best price tracker app for shopping.

Can I make my wishlist private or invitation-only?

Absolutely! You have complete control over your wishlist privacy. Choose from three privacy settings:

• Public: Anyone can view your wishlist and it appears in our browse section
• Unlisted: Only people with the link can view it
• Invite-Only: Only people you specifically invite can view and claim items

Perfect for keeping your holiday gift registry private or sharing wedding wishlists only with close family.

How many stores can I shop from?

Through our partnership with Affiliate.com, we can search over 15,000 merchants globally for real-time pricing and availability—including all the major retailers like Amazon, Walmart, Target, Best Buy, Home Depot, Macy's, Nordstrom, Etsy, Wayfair, and thousands more.

When you add a product to your wishlist, we automatically check these merchants in real-time to find the best price. You can add products from literally any online store using our Chrome extension, and we'll track the price for you even if it's from a smaller boutique or specialty retailer.

Our robust product search lets you filter by category, price, brand, and merchant. Each product has a detailed page showing current prices from multiple stores, customer reviews, specifications, and instant buying options. Explore our merchant directory to discover all available stores.

How does price tracking work?

When you add a product to your wishlist, our system automatically checks prices across multiple merchants in real-time. We monitor these products around the clock and send you instant email notifications when prices drop, ensuring you never miss a deal. You can set price alerts for specific target prices or just let us notify you of any significant drops.

Every product detail page shows current prices from multiple stores side-by-side, making it effortless to compare and choose the best deal. See at a glance which merchant has the lowest price, best shipping options, and current availability. Our Chrome extension also shows price comparisons right on the merchant's website as you browse, helping you make informed decisions instantly.

Unlike basic price trackers, we don't just show historical price data—we actively search across thousands of retailers to find current buying options. This makes LMK.today the best shopping tool extension for Chrome to ensure you always pay the lowest price available anywhere online.

What makes LMK.today an "AI Enriched Company"?

LMK.today leverages cutting-edge artificial intelligence to deliver a superior shopping and wishlist experience. We use AI in two key ways:

• Rapid Development & Innovation: Built with AI-powered development tools like Cursor and Claude by Anthropic, we can rapidly develop new features, fix bugs, and respond to user feedback at unprecedented speed—all while maintaining exceptional code quality and security. This means you get new features and improvements faster than traditional development.
• Intelligent Content Enrichment: AI helps us generate helpful product descriptions, merchant summaries, category overviews, and personalized recommendations—but we always prioritize quality over quantity. Every AI-generated piece of content is reviewed and curated to ensure accuracy and usefulness. This allows us to provide rich product information across thousands of items while maintaining high standards.

We're incredibly grateful to our technology partners including Cursor, Anthropic (Claude), and OpenAI, as well as our commerce partners Amazon and Affiliate.com for enabling us to build the best price tracker app for shopping. Together, we're creating the future of smart online shopping.

What occasions is LMK.today best for?

LMK.today is perfect for any gift-giving occasion or personal shopping:

• Wedding registries
• Baby shower registries
• Birthday wishlists
• Holiday gift registries
• Housewarming registries
• Everyday shopping and deal hunting

How do I find someone's wishlist?

Use our Find a Wishlist feature to search for wishlists by name, event type, or keywords. You can also browse popular public wishlists in our Browse section to discover trending gift ideas and inspiration from other users.

If you have a direct link to someone's wishlist, you can access it even if it's set to unlisted. For invite-only wishlists, the wishlist owner must send you a personal invitation to view and claim items from their family gift list tracker. This ensures complete privacy for sensitive occasions like weddings or baby showers where the guest list is carefully managed.

What if I need help or have a question?

We're committed to providing unrelenting support because we genuinely want to build a great product that you love. If you have any questions, encounter any issues, or have suggestions for improvements, please don't hesitate to reach out.

Visit our Contact page to get in touch. We read every message personally and respond as quickly as possible—usually within 24 hours, often much faster. Your feedback directly shapes the features we build and improvements we make.

You can also find helpful guides and tutorials in our Help Center, covering everything from creating your first wishlist to advanced features like price alerts and gift claiming. We're here to help you get the most out of LMK.today!