New Innovations for Gen Y : Smart Homes Smart Devices Green Travel & More (Paperback)

Gen Y aged 25 to 40 is a growing force in the global market. Just in the United States there are 72 million members of Gen Y and they are quickly outnumbering Baby Boomers in the workforce. They wield a whopping $200 billion in buying power per year. By far they are the biggest generational lovers of innovation and prioritize knowing about the next Big Thing...