100% PURE
100% PURE is a U.S.-based clean-beauty brand that formulates skincare and color cosmetics using fruit- and plant-derived ingredients, avoiding synthetic dyes, fragrances, parabens and sulfates. Shoppers choose the brand for fruit-pigmented makeup, vegan and cruelty-free options, and a focus on gentler formulations for sensitive skin. The brand sells foundations, mascaras, lip and cheek color, cleansers and moisturizers, primarily through its website and select retailers.
100% PURE
100% PURE is a U.S.-based clean-beauty brand that formulates skincare and color cosmetics using fruit- and plant-derived ingredients, avoiding synthetic dyes, fragrances, parabens and sulfates. Shoppers choose the brand for fruit-pigmented makeup, vegan and cruelty-free options, and a focus on gentler formulations for sensitive skin. The brand sells foundations, mascaras, lip and cheek color, cleansers and moisturizers, primarily through its website and select retailers.