100% PURE
100% PURE is a San Francisco–based clean-beauty brand founded in 2005 that formulates cosmetics and skincare using naturally derived ingredients and fruit- and vegetable-based pigments rather than synthetic dyes. The company is known for offering cruelty-free and largely vegan-friendly options across makeup, skincare, haircare and body-care categories, selling primarily through its own website and select specialty retailers to shoppers who prioritize ingredient transparency and eco-conscious packaging.
100% PURE
100% PURE is a San Francisco–based clean-beauty brand founded in 2005 that formulates cosmetics and skincare using naturally derived ingredients and fruit- and vegetable-based pigments rather than synthetic dyes. The company is known for offering cruelty-free and largely vegan-friendly options across makeup, skincare, haircare and body-care categories, selling primarily through its own website and select specialty retailers to shoppers who prioritize ingredient transparency and eco-conscious packaging.