100percentpure
100% Pure is a U.S.-based clean-beauty brand offering natural, plant- and fruit-pigmented skincare and color cosmetics formulated without synthetic dyes, parabens, sulfates, or artificial fragrances. Known for vegan, cruelty-free products that emphasize recognizable botanical ingredients, the brand appeals to shoppers seeking clearer ingredient lists and gentler formulations for face, body, hair and makeup. Products are sold through the brand website and select retailers, with a focus on sustainable, naturally derived formulations.
100percentpure
100% Pure is a U.S.-based clean-beauty brand offering natural, plant- and fruit-pigmented skincare and color cosmetics formulated without synthetic dyes, parabens, sulfates, or artificial fragrances. Known for vegan, cruelty-free products that emphasize recognizable botanical ingredients, the brand appeals to shoppers seeking clearer ingredient lists and gentler formulations for face, body, hair and makeup. Products are sold through the brand website and select retailers, with a focus on sustainable, naturally derived formulations.