rhode
Rhode is a direct-to-consumer skincare brand founded by model and entrepreneur Hailey Bieber in 2022, focused on streamlined, everyday facial care with an emphasis on easy-to-use, multitasking formulations. The line centers on lightweight serums, face oils, moisturizers and lip care designed for routine simplicity and daily wear, sold primarily through rhode.com and select retailers. Rhode is recognized for its celebrity founder, minimalist packaging, and a social-media-driven launch strategy.
rhode
Rhode is a direct-to-consumer skincare brand founded by model and entrepreneur Hailey Bieber in 2022, focused on streamlined, everyday facial care with an emphasis on easy-to-use, multitasking formulations. The line centers on lightweight serums, face oils, moisturizers and lip care designed for routine simplicity and daily wear, sold primarily through rhode.com and select retailers. Rhode is recognized for its celebrity founder, minimalist packaging, and a social-media-driven launch strategy.