Emotion by Design - by Greg Hoffman (Hardcover)
Overview
"Emotion by Design" by Greg Hoffman explores the intersection of creativity and emotional connection in branding and marketing. Aimed at marketers, business leaders, and creatives, the book emphasizes the importance of understanding consumers' feelings to drive meaningful engagement. Hoffman's firsthand experiences at Nike serve as a backdrop, offering real-world insights alongside practical strategies for creating compelling brand narratives. Readers will find actionable advice on how to harness emotion in design to build powerful brand loyalty and push creative boundaries.
Key Features
- Hardcover format ensuring durability and longevity
- Insightful case studies from prominent brands and companies
- Focus on the intersection of emotion and design in branding
- Visually engaging layout with illustrative graphics and examples
- Incorporation of psychological research into design principles
Pros & Cons
Pros
- Insightful exploration of emotional branding
- Real-world case studies enhance learning
- Practical strategies for marketers
- Well-structured and easy to follow
Cons
- Limited depth in some concepts
- May not resonate with all audiences
- Lacks significant new theories
- Some examples feel dated
Recommendations
- Ideal for designers and marketers looking to enhance brand emotional connection
- Excels in corporate training sessions or workshops focused on branding
- Targeted towards professionals in design, marketing, and branding sectors
- Practical usage advice includes applying emotional design principles to real-world projects
Price Comparison & Trends
Compare prices: Emotion by Design - by Greg Hoffman (Hardcover) is available from 2 stores with prices ranging from $12.00 to $16.69. Lowest price found at Walmart.
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