Maybelline SuperStay Matte Ink Liquid Lipstick - Ruler
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ULTA BeautyUpdated about 9 hours ago
$12.99
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Overview
Maybelline SuperStay Matte Ink Liquid Lipstick in Ruler is a long-wear liquid lipstick designed for people who want bold, transfer-resistant color that lasts through a full day of work, events or travel. The formula delivers highly saturated pigment with a flat matte finish and a distinctive arrow-shaped applicator for accurate lining and filling in a single sweep. Ruler is one of the deeper, neutral-toned shades in the SuperStay line, making it a good option for creating defined, modern lip looks or grounding dramatic eye makeup. Expect true-to-tube color payoff and smudge-resistant wear, though removal requires an oil-based remover or balm due to its long-lasting formula.
Key Features
- Volume: approximately 5.0 ml (0.17 fl. oz.) — typical size for liquid lipsticks
- Wear claim: up to 16 hours of matte, transfer-resistant color
- Applicator: patented arrow-tip wand for precise lip lining and easy filling
- Finish: full-coverage, flat matte that photographs well and resists smudging
- One-swipe opacity with richly saturated pigments; suitable for buildable intensity
Pros & Cons
Pros
- Up to 16-hour wear for minimal touch-ups during long days or events
- Very high pigmentation — opaque coverage in one swipe for intense color
- Arrow-tip applicator enables precise lining and filling in one stroke
- Transfer- and smudge-resistant once fully set, stays put through eating and talking
Cons
- Formula can feel drying on unprepared lips; pre-moisturize to avoid discomfort
- Removal requires oil-based makeup remover or balm, and can be stubborn
- May accentuate lip texture and fine lines because of the matte finish
- Some shades can wear off unevenly without a matching liner beneath
Recommendations
- For long workdays or travel when you want color that won't require constant reapplication
- For photo-ready looks — deep, defined shade like Ruler works well in portraits
- For minimal-touchup makeup routines — precise applicator saves time and steps
- Paired with a neutral or slightly hydrating lip balm beforehand to prevent dryness
Frequently Asked Questions
Ruler generally reads as a deeper, neutral-toned brown in most lighting. Because screen displays vary, check swatches from multiple shoppers or in-store testers to confirm the undertone and how it will sit against your skin tone.
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